Step 1 of 3 — Your Offer0%

Build Your Buyer Profile

Answer five quick questions about your offer. We'll hand you back hooks, callouts and a buyer profile you can paste straight into your ads.

What type of offer is this?

Pick the format closest to what you're selling. We'll tailor every hook and callout to that offer type.

What is your product?

One sentence. Name the format (course, template, community, coaching) + who it's for + the outcome. Skip fluffy words like 'transform' or 'unlock'.

Example: "A 6-week course that teaches part-time yoga teachers how to fill their weekly classes using Instagram."

What does it cost?

The price you charge today, in US dollars. If it's a payment plan, use the total. If it's a membership, use the monthly price.

Example: 297 (one-time) or 47 (per month)

What's the main result it helps people get?

The #1 outcome — measurable if possible. Include a timeframe and what it looks like in real life. Avoid vague stuff like 'more confidence' or 'freedom'.

Example: "Their first $5K month from digital products in 90 days — without posting daily."

Who is it for?

The more specific, the better the hooks. Include: what they do for work, what they're struggling with right now, what they've already tried that didn't work, and what they secretly believe about themselves.

Example: "Yoga teachers, 30-50, teaching part-time. Most classes have 2-3 people. They've tried Instagram reels, flyers at coffee shops, and a Groupon. They think they're 'bad at marketing' and feel guilty asking for the sale."